Burberry releases Autumn 2026 collection with Football themed Campaign
British luxury fashion house Burberry has released its Autumn 2026 collection with a campaign that celebrates the energy of football fandom.
Titled ‘A Good Sport’, it captures the unmistakable atmosphere of a football match day, and is timed to perfectly leverage the massive global momentum of the ongoing 2026 FIFA World Cup.
Lensed by Mario Sorrenti, the campaign features familiar faces from the worlds of film, television, sport and fashion, such as Jason Sudeikis, Romeo Beckham, Mika Hashizume, Jodie Turner-Smith, Lucy Punch, Stephen Graham, Rosie Huntington-Whiteley, Bebe Parnell, George Anderson, He Cong, Neelam Gill, footballers Declan Rice, Eberechi Eze, Leah Williamson, Naomi Girma and Son Heung-min.
Key looks from the Burberry Autmn 2026 collection are:
– signature trench coats like the Mayfair, the Tillydrine trench coat in fluid silk, shaped with a ruched, flared hem
– Lancaster parkas and Bloomsbury Harrington jackets such as the Swarby trench jacket in lightweight tropical gabardine
– Cult terrace wear, buttoned shirts, overshirts in seasonal Madras check, polo shirts and cashmere scarves with Burberry House Check in heritage shades
– The single-breasted Sloane suit cut to a classic fit from British-milled wool woven with textured pinstripes and paired with a check silk tie
– In bags, fan favorites are refreshed in a new edition of House Check coated canvas. Making its debut is the curved Primrose bag and the archive-inspired Pocket bag alongside the new Knight Runner sneaker
‘Burberry has connected football fans across generations for decades, it’s only right that we celebrate that this summer. This brand has been a real constant for football fans over the years, there’s a certain attitude to being a good sport that is very British and very Burberry,’ Daniel Lee Chief Creative Officer, Burberry stated in a press release.
The Burberry Autumn 2026 collection is available now online and in selected stores worldwide. Check out the campaign images here.
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