M&S Unveils its First London Fashion Week Womenswear and Menswear Collections
British multinational retailer Marks & Spencer (M&S) will launch its first London Fashion Week collection at the Design Museum, London on September 18.
Inspired by the M&S archive and designed by M&S in-house teams it comprises of 57 runway looks spanning womenswear and menswear collections, rooted in M&S’ British heritage with a contemporary design approach.
Key looks in womenswear include modern tan leather borg jacket inspired by a heritage St Michael design, black tuxedo suit and crisp white shirt like the ones worn by Christy Turlington for M&S in the ’90s while rounding things up in menswear, are the dry-wax car coat, Japanese selvedge denim, heritage-check outerwear and 1980s style velvet tailoring.
The launch of the collection during LFW is part of M&S’s new ‘see now, buy now’ approach that gives customers immediate access across digital channels. It also comes as M&S continues to reshape its Fashion business, with an ambition to double online sales profitably as it marks 100 years of M&S fashion.
‘We started selling fashion 100 years ago with our first products being everyday essentials – from poplin jumpers and pleated dresses to socks and sleepwear. We added more categories and more fashion and M&S became known for bringing style to the high street – always with brilliant quality and value. Our transformation is building the business we want to be tomorrow, but it starts with our heritage: ‘Protect the magic, Modernise the rest’ means protecting what has made M&S special for 100 years and putting fantastic products at the heart of everything we do,’ stated M&S Chief Executive Stuart Machin.
‘The show reflects the progress we have made, but it is not an end point. There is much more to do as we continue to invest in our stores, modernise our supply chain and strengthen our data and digital capability. Our ambition is to serve customers better, grow online profitably and build a Fashion, Home and Beauty business for the next 100 years and beyond,’ John Lyttle, Managing Director of Fashion, Home & Beauty at M&S added.
The M&S London Fashion Week Womenswear and Menswear Collections is available now in UK and Ireland online as well as ten flagship stores, including locations in London, Birmingham, Manchester, Liverpool, Leeds, Glasgow and Dublin. It is also be available worldwide through M&S’ 46 direct-to-consumer websites and in selected European markets through its partnership with Zalando.
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