Italian contemporary fashion brand Max&Co.(part of Max Mara Fashion Group) is launching its first fragrance collection in partnership with Venice-based perfumery company Mavive. The line includes three distinct eaux de parfums – She Is a 10, Morning Can Wait, and Good Vibes...

Swedish fashion giant H&M’s Beauty Division is expanding its fragrance universe with the launch of Eau de Parfum (EDP). The new collection comprises of 4 Distinct Eau de Parfums that can be worn solo or layered into a fragrance wardrobe. Designed to make a lasting impression, they...

Swedish fashion giant H&M has unveiled a new limited-edition Gourmand fragrance collection to evoke the warmth and spirit of summer. Offering an indulgent olfactory experience, the collection embraces the growing trend of gourmand fragrances, and perfectly captures the essence of the new...

New York based American fashion house Donna Karan New York has relaunched its iconic Cashmere Mist Fragrance with a bold new campaign featuring globally renowned supermodel, Imaan Hammam. The campaign revisits the roots of the fragrance in a series of black and white images, taken in the...

H&M Beauty has unveiled its new fragrance collection with a campaign featuring Norwegian actress Alisha Boe. ‘I loved working on the new H&M Beauty fragrance campaign and getting to be a part of visualizing the different scent personalities. We all know that your mood changes...

Calvin Klein has launched a new fragrance in its CK One fragrance portfolio. Titled ‘CK One Essence’, it pays homage to the original iconic CK One that was introduced 30 years ago and celebrates its cultural legacy. The bold new fragrance offers an intensified, premium take on the...

The world’s finest fragrances are out there for you and others to delight in, but wouldn’t you rather have the best at prices that make sense for your budget? LaBelle Perfumes is your go-to for the perfumes and colognes that complete your presentation for any occasion. Whether...

French fashion house Louis Vuitton has unveiled a bespoke Haute Perfumery service. Launched with master perfumer Jacques Cavallier Belletrud, the customized service is complimentary upon purchase. Similar to the House’s personalisation services such as hot-stamping for leather goods,...

Chanel will launch a new limited-edition of its iconic Chanel No 5 perfume in ruby red. The clean rectangular perfume bottle in transparent glass with faceted stopper and minimalist branding differs in both perfume and look. The floral aldehyde perfume makes it a fragrance for life and a kind...

Calvin Klein has launched its first fragrance in thirteen years. Titled ‘Women’, the fragrance was designed by Raf Simons in collaboration with the perfume company Coty. The accompanying campaign was lensed by visual artist Anne Collier and features actors Lupita Nyong’o and...

When it comes to Jackie Kennedy there isn’t a style icon as chic as she was. The late first lady, who was the subject of last years Golden Globe nominated drama Jackie starring Natalie Portman, is remembered the world over for her exquisite sense of style. But what is not so well known...

Angelina Jolie is the face of a new fragrance from the house of Guerlain. The luxury French beauty brand made the announcement Monday on Instagram in a post saying ‘Guerlain Parfumeur, the French beauty brand since 1828, is honored to announce that Angelina Jolie is the icon of its new...

Charlize Theron stars in the new advertising campaign for Dior’s perfume J’adore. Directed by Jean-Baptiste Mondino, a sensual and emotional Theron appears in a nude-colored asymmetric dress with a plunging back, gladiator sandals, and golden bangles against a striking desert...