News Brief : Google Wants To Bring Technology Into Fabric, Instagram Adds Shopping Function

Google Wearables

Google Wants To Bring Technology Into Fabric
Thanks to Google & Levis the future of wearable technology won’t be on your wrist but all over your body.The company has developed a microfiber-woven textile, called Jacquard, that it plans to bring to market with Levi’s in 2016. {Bloomberg}

Hermes Birkin Handbag Sells for Record $223,000 in Hong Kong
A Hermes Birkin diamond-encrusted crocodile bag in fuchsia sold for ($223,000) at Christie’s International Plc in Hong Kong, making it the most expensive handbag sold at an auction ever. {Time}

Suki Waterhouse Takes Home Next Breakthrough at Glamour Women of the Year Awards 2015
The model turned actress scooped the award for next breakthrough star. {FMD}

Calvin Klein’s Sales Begin Recovery
Justin Beiber & Kendall Jenner’s Calvin Klein campaigns have paid off or so it would appear. PVH Corp, the parent company of Calvin Klein and Tommy Hilfiger, said on a Tuesday morning that men’s underwear outperformed women’s underwear during the first quarter of the year. however when it came to denim the company said that it lost 50 percent of the market share that it had four or five years ago. {WWD}

Instagram Adds A ‘Shop Now” Button
The popular photo-sharing app with more than 300 million users has introduced a ‘Shop Now’ feature so that users can take marketable action. “Shop Now” buttons will now be appearing below promotional images for businesses both large and small thereby allowing Advertisers to reach users based on more than just their ages and genders, targeting interests gleaned from Facebook profiles. {Ny Mag}

Marissa Miller Is A Mom For The Second Time
The former Victoria’s Secret model welcomed her second child, a son named named Grayson Lee Bazyl Guess. {FMD}

Jane Fonda Rocks W Magazine
For someone nearing the end of her eighth decade Jane Fonda looks amazing on the cover of W Magazine’s June/July 2015 Issue. “Sex symbol, Oscar-winning actress, fitness queen, and now, at age 77, TV star. Behold the unstoppable Jane Fonda,” reads the headline. Sporting a Giambattista Valli couture dress and cape the 77 year old the oldest cover model in the magazine’s history. {W Magazine}

IMG Signs Transgender Model Hari Nef
The major model agency which has talent talent based in the US, London, Sydney and Paris and counts Karlie Kloss, Gigi Hadid, Daria Werbowy, Joan Smalls, and just about everyone else on its books has added transgender model, Hari Nef, to its roster. Nef who is also an actress and writer just graduated from Columbia University last week and made her modelling debut at the spring 2015 shows during New York Fashion Week. {The Guardian}