Alexander McQueen launches new Perfume

Alexander McQueen new perfume

Alexander McQueen has unveiled a new fragrance.

Tilted ‘McQueen Parfum’, the long-awaited fragrance from the house is the first under the creative direction of Sarah Burton.

The campaign was shot by Paolo Roversi and stars Dutch model Maartje Verhoef. Inspired by flowers that bloom only at night:Sambac jasmine, tuberose and ylang-ylang, the fragrance is a sensual masterpiece with a bottle of dark glass, a heavy, sculpted topper and intricate gold-leaf embellishment.

‘I wanted this fragrance to come from night flowers, the kind that exude an eternal freshness once the day is gone,’ Burton explained. ‘People forget that these flowers become newly modern every day; that even as they’ve faded, they soon regenerate and flower, shaping the air with their scent,’ she added.

Priced at 350 euros, the ‘McQueen Parfum’ is available exclusively at Harrods and will also be stocked at the brand’s Web site and flagships in London, Paris and Monaco.

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