Dakota Johnson Is the Face of Gucci Bloom

Dakota Johnson Gucci Bloom Launch Event

Dakota Johnson has landed a major fragrance campaign. The 27-year-old 50 Shades star will front the campaign for Gucci Bloom-the first fragrance by creative director Alessandro Michele, who has set the tone for the traditional brand since 2015.

Johnson, will be joined by artist Petra Collins and model Hari Nef for the campaign which will be lensed by Glen Luchford, who also shot Gucci’s pre-fall campaign.

While this is Johnson’s first time being the face of a perfume, the close connection between Gucci and her was evident at the Met Gala 2017 at the Metropolitan Museum of Art in New York, where she appeared alongside Alessandro Michele in a black design of the house.

While the campaign with Johnson, Collins and Hari Nef does not launch until August 2017, the flowery scent of Gucci Bloom is available online on Saks.com and Gucci.com.

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