Kim Kardashian, North West, and Kris Jenner front Fendi’s latest campaign

Kim Kardashian, North West, and Kris Jenner Fendi

In celebration of the tenth anniversary of its iconic “Peekaboo” bag, Fendi has launched a special campaign with Kim Kardashian, daughter North West and Kris Jenner.

The three generations of Kardashians can be seen together in Fendi in the campaign photos and video while Kanye West contributed to the music. The video is shot in Los Angeles and revolves around the special bond between Kris, Kim, and North.

‘We wanted to show real and authentic aspects behind the people we work with and the complicity between the women of a family,’ Fendi CEO Serge Brunschwig said of the new campaign to WWD.

Fendi’s #MeAndMyPeekaboo campaign focuses on women’s couples (mothers and daughters or sisters) and their personal connection to the “Peekaboo” bag. The first campaign featured Silvia Fendi (who designed the bag) alongside her own daughters Delfina and Leonetta. Next week a new couple or group will be featured on social media.

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