Giovanna Battaglia Engelbert is Swarovski’s first Global Creative Director


Italian Fashion editor and stylist Giovanna Battaglia Englebert is Swarovski’s first Global Creative Director.

Marking the first time in its 125-year history, the appointment reflects the restructuring that comes with Swarovski family members Robert Buchbauer (CEO), Nadja Swarovski, and Mathias Margreiter.

‘For decades, Swarovski has been illuminating the world of fashion, design, entertainment, in general the whole creative industry. I am thrilled to be leading the creative vision of a cultural powerhouse like Swarovski in the future’, said Battaglia Engelbert.

‘Our 125-year history is witness for the power of our company to transform and reinvent itself and I am pleased to welcome a brilliant creative mind and strong female leader like Giovanna to our company. With her remarkable track record in the industry and compelling point of view, she will explore new frontiers and become a vital part in writing the next chapter of our success story,’ said Robert Bachurer, Swarovski CEO.

Prior to her new role Battaglia Engelbert had been with the company since 2016 and was involved in the creative direction of Swarovski’s B2B. Hailing from Milan, she started her fashion career as a model for brands such as Dolce & Gabbana and Carolina Herrera in the 90s and later as a stylist and Editor at Vogue Italia.

Battaglia Engelbert’s first collection for Swarovski will be presented during Spring/Summer 2021.

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