Burberry introduces its SS 2021 Pre-Collection with a lookbook modeled by its employees


Burberry introduced its Spring/Summer 2021 Pre-Collection designed by Chief Creative Officer Riccardo Tisci with a lookbook modeled by its employees.

The British fashion house shot each person in a look from the collection outside their home, in England. Those appearing in the campaign belong to different areas of its’s team, including retail, design, merchandising, finance, and PR. Inspired by the outdoors and founder Thomas Burberry’s legacy of discovery, the lookbook is a celebration of the Burberry community.

‘This season, I wanted to draw upon the familiar, the things that bring us comfort and strength. I returned to what first inspired me in the Burberry heritage house codes, like the check, iconic stripes, and unicorn emblems, but revisited them with a new perspective, incorporating elements of both sophistication and street through the lens of the outdoors. England has some of the most beautiful antique gardens, so I really wanted to weave roses as a print throughout the collection. For the lookbook, I called upon the incredible talent at Burberry to open their doors and be a part of this journey – each interpreting the looks in their own unique way outside in the landscapes of London and beyond. I am so proud of this collection which not only reflects and celebrates the unique codes that make the house, but also the diversity of talent that represents our Burberry community, bringing the magic of the Burberry world to life,’ said Tisci, in an official statement.

Burberrys new collection comprises of a series of menswear and womenswear pieces from the Burberry archive with a sense of modernity. Womenswear looks include a Trench coat, a car coat in organic cotton gabardine, Vintage check shirt, a striped wool barn jacket, a satin bomber, wool gabardine longline shorts, silk crepe de chine puff-sleeve shirt dress, a short-sleeve shirt, and pencil skirt. Menswear includes a soft fawn wool double-breasted jacket and trousers, a Trench Coat, a car coat, and hooded jacket, barn jackets, straight-leg jeans and cashmere track pants, a bright yellow check cashmere sweater, beige check drawcord shorts, a montage-print sweatshirt, and grain de Poudre wool tailored trousers).

There are also accessories such as bags (a Pocket tote in Horseferry-print canvas, a Basket bag in striped wool, a floral-print e-canvas Beach Tote and the Olympia bag in black lambskin and Vintage check quilted lambskin) and shoes (sculptural leather pumps and sandals for women and logo-print leather sandals and the Arthur sneaker for men).

Check out all the looks from Burberry’s Pre-Spring 2021 collection here

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