Burberry Designs Costumes for Marina Abramovic’s Opera-Inspired Show


Burberry has collaborated with eponymous soprano singer Marina Abramovic to design all of the stage costumes for her new opera project ‘7 Deaths of Maria Callas’.

The project which took decades to come to life had its world premiere at the Bavarian State Opera in Munich, Germany. The show reinterprets the most famous characters that Maria Callas performed throughout her illustrious career and includes scenes from Tosca, Norma, La Traviata, Carmen, Otello, Lucia di Lammermoor, and Madama Butterfly.

Riccardo Tisci who is a close friend of Abramovic designed custom pieces for each of the seven chapters of this emotive, conceptual work about the pain of heartbreak. The theatrical costumes of the opera serve as a key component in the character’s journey and were interpreted through a modern lens by both Tisci and Abramovic. Notable pieces include a bold red Toledo jacket highlighted in light-catching crystal embroidery – inspired by the famed opera ‘Carmen’ and for the finale, a gold micro-sequinned high-neck gown articulated with dramatic two-and-a-half-meter sleeve panels.

‘I am a romantic dreamer at my core, so this was a very easy project to get involved with. The subject is one of love in all its forms, from the light to the dark. Marina is one of my great personal loves and I feel privileged to call her my friend and my family. She is one of the world’s most daring and brave artists, and it’s an incredible honor to collaborate with her once again on a subject that is so close to both of our hearts,’ said Tisci in a statement.

‘I have wanted to make ‘7 Deaths’ for 30 years. To die from a broken heart is the thread which draws together each opera in a project which is centered around love and its forms, as much as my relationship with Riccardo. When the opportunity for this project started to become real, there was no other team I wanted to work with: Riccardo had to make all the costumes because we are love, he is a fashion and I am art, two worlds that cross over in a creative dialogue of love, respect, and freedom. I am so proud of this work as a team and grateful to Riccardo for teaching me how to be elegant and confident as a woman in my life and in my performances,’ explained Abramovic.

7 Deaths of Maria Callas’ will be live-streamed on Staatsoper.Tv on 5 September 2020 at 6:30pm CEST and will be available to watch on-demand for 30 days from 7 September 2020.

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