Rhode announces major Global Expansion with Summer 26 Collection
American skincare and beauty brand founded by Hailey Bieber and owned by e.l.f. Beauty has announced a major global expansion that coincides with it’s new Summer ’26 Collection.
The expansion which aims to increase direct international access to Rhode’s growing collection of beauty essentials marks the brand’s official entry into Mexico, Latin America, alongside seven additional European markets: Belgium, Bulgaria, Croatia, Czech Republic, Portugal, Romania, and Switzerland
Designed to move effortlessly from the sand to the city, Rhode’s new Summer ’26 Collection, introduces a curated lineup of new bronzed, versatile essentials, glow-beauty staples and limited-edition summeritems inspired by luminous, sun-warmed skin and glossy bronzed lips, created to deliver an effortless summer glow all season long.
Key Items from the collection include:
– Pocket Bronze (Eur 33): available in eight neutral to warm shades (pebble, sip, sunbed, bake, shade, drench, anklet, plunge), its an on-the-go cream bronzer that delivers hydrating, buildable color, blending seamlessly into the skin for all-day wear (at least 8 hours).
– Pocket Brush (Eur 36): a double-ended brush made with a recycled handle and soft vegan bristles for easy, on-the-go blending and quick touch-ups anytime, anywhere.
– Highlight Milk (Eur 37): available in four shades (pearly pink, pearly champagne, pearly warm bronze, pearly rich bronze), it provides all-day clinically proven hydration, and delivers soothing skincare benefits such as reduced appearance of redness over time.
– Limited Edition Bronze Peptide Lip Tints (Eur 26): Available in three shades (colada, macadamia butter, honey mango), it offers high-performance skincare throughout the day. With a sheer wash of bronzy color and a scent that evokes summer nostalgia, while melting onto the lips it hydrates, nourishes and replenishes.
– Peptide Lip Shape (Eur 32): featuring three new shades (soft neutral beige, cool taupe, chocolate brown) it delivers high-performance skincare ingredients that visibly enhance lip volume. Designed to glide on like butter, the ultra-creamy formula gives lips dimension with a summery and lived-infeeling.
– Additional Summer staples: Terry Bag (Eur 47), Terry Towel (Eur 65), Signature Lip Case in Colada and Bronze (Eur 50), Snap-On Lip Case in Colada and Bronze (Eur 60)
‘This is such a special milestone for us because it’s about bringing the rhode community together on a more global scale, not only further into Europe but also with our first introduction to the Latin American market. Launching in Latin America is something we’ve dreamed about for a long time and while this is just the first step, we can’t wait for the community in Mexico to experience the products and the world of rhode first-hand,’ Founder, Chief Creative Officer and Head of Innovation at rhode Hailey Rhode Bieber state in a press release.
Rhode’s Summer ’26 Collection is available now exclusively on rhodeskin.com as well as shoppable experiences in the U.S., Canada, and Europe. Check out the campaign images here.
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