H&M Studio unveils Spring Summer 26 collection celebrating Self-Expression & Individuality
Swedish fashion giant H&M has unveiled its Studio Spring-Summmer 2026 collection that embraces individuality and channels a bold, eccentric spirit.
A tribute to both self-expression and unshakeable confidence, the collection explores asymmetry, unexpected proportions, cuts, materials and interplay of color. Balancing softness with strength and tradition with rebellion, materials span wool, leather, cotton, alpaca blends and mohair blends while the color palette pairs classic black, brown, grey and white with offbeat hues of burgundy, candyfloss pink, pistachio green, soft citrus yellow and pale turquoise.
Highlights of the H&M Studio SS26 Collection:
– a coat in a classic brown check with an elongated neckline that also evokes the comfort of a bathrobe
– a sharp black blazer with a high back slit, inward-curving armholes and a raw-edged lining peeking out from the sleeves
– Wide-leg black trousers that can be folded at the waist band to the back, front, or not at all, for sculptural volume
– a painted denim jacket and jean set with expressive brushstrokes for a raw, defiant finish
– a black offset lace short-sleeved dress that bares the shoulders, along with a tie waist and trailing lace-trim straps
– a brown check dress with a zip front, zig-zag stitching, puffed shoulders and a raw hem
– a black utilitarian jacket sculpted with front darts, a tucked waist and a loose, easy back
– Accessories such as a burgundy pillow-shaped leather bag, a burgundy fabric-draped heel with a diamond-shaped front, and bold jewelry featuring playful flowers and a brushed vintage finish.
Smart, creative and guided by the idea of interpretation and reinvention, each of the pieces channel individuality and versatility at every turn allowing each wearer to make them entirely their own.
‘The eccentric muse of H&M Studio SS26 lives in contrast – soft yet bold, playful yet precise. She dresses for the joy of becoming herself. That’s why the collection spans everything from tailoring and denim to sweet dresses and soft loungewear-type separates. Depending on the moment, it can morph into whatever she needs, wherever she’s going,’ Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M stated in a press release.
H&M Studio’s Spring Summer 2026 collection will be available in selected stores and at hm.com on 5 March. Check out the looks from the collection here.
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