Burberry unveils Heritage Trench collection with campaign featuring stars from Film, Music, Sport and Fashion
British luxury fashion house Burberry has unveiled its Heritage Trench Collection with a global campaign featuring figures from film, music, sport and fashion.
The Burberry Heritage Trench Campaign
Titled ‘The Trench, Portraits of an Icon’ – it celebrates a beloved signature style that has long bridged function and fashion and remains a symbol of British culture and modern heritage.
Photographed by Tim Walker, the campaign brings together a cast of 23 global stars from film, music, sport and fashion, including Agyness Deyn, Alva Claire, Bright, Daisy Edgar-Jones, Eberechi Eze, Erin O’Connor, Hikaru Utada, Iris Lasnet, J.Y. Park, Jack Draper, Jonathan Bailey, Karen Elson, Kate Moss, Kendall Jenner, Kid Cudi, Kristin Scott Thomas, Little Simz, Matthew Macfadyen, Reece Clarke, Rosie Huntington-Whiteley, Sora Choi, Teyana Taylor and Wu Lei.
The series of intimate black-and-white images showcase the Heritage Collection alongside fresh expressions of the house’s iconic trench and car coats. Accompanying the campaign is a documentary film capturing unscripted exchanges between cast and crew set to a soundtrack by Blur.
As Burberry marks its 170th anniversary, the campaign (portraits and film) also signals a year-long celebration of the house’s archive and history, honoring the legacy that continues to shape its present and future. Together, they form a cross-generational study of contemporary culture, each bringing a distinct perspective to the coat and the many ways it is worn.
Details of the Burberry Heritage Trench Collection
The Collection comprises of five distinct ‘Signature Styles’ that draw on it’s storied history of British craft and rainwear innovation- the Kensington, Waterloo and Chelsea trench coats, the Camden car coat, and the Mayfair trench jacket.
In addition to the Signature Styles, there are new styles that offer fresh takes on the archive- The Fitzrovia trench and the Ellingham car. Defined by a modern, cropped cut coat, they add volume to the trench through wider sleeves and a fuller skirt, creating a bold cinch at the belted waist.
Each Heritage Collection coat and jacket is made in England at the Castleford manufacturing site, where specialist tailors have produced Burberry rainwear for more than 50 years. The cotton gabardine was developed for a crease-resistant structure, ensuring a neat finish, and is lined with beige House Check. From the shower-resistant outer to the cotton lining, all fabrics are woven at the Burberry Mill in Keighley, Yorkshire.
The main material and body lining of each coat contain 100 per cent organic cotton while House silhouettes are reimagined in tropical gabardine – the lightest of Burberry’s signature fabrics. They are available in a soft color palette of pale sugar pink and stone beige for women, or graphite grey for men.
‘To celebrate the Burberry trench, an icon of British style and fashion, we invited friends from across the creative world to bring it to life. Think of it as a tribute to Burberry – a symbol of British style and craftsmanship – and a thank you to the skilled individuals behind every coat,’ Daniel Lee Chief Creative Officer, Burberry said in a press release.
‘The Burberry trench coat stands as one of the most iconic signifiers of our brand, and this campaign tells its timeless story – a story rooted in the craftsmanship, innovation and authenticity that have defined us for 170 years. It celebrates Burberry’s enduring global resonance through a design deeply woven into British style and culture, inspiring people across generations to express their individuality while remaining unmistakably Burberry,’ Joshua Schulman Chief Executive Officer, Burberry added.
The Burberry Heritage Trench collection is available now in Burberry stores, and online on Burberry.com. Check out the campaign images here.
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