H&M Beauty introduces Swedish Candy Culture inspired Collection in collaboration with BUBS
Swedish fashion giant H&M’s Beauty Division has released a new Limited Edition collection in collaboration with beloved Swedish candy brand BUBS.
Inspired by classic BUBS candies, the collection features glossy lip oils, nourishing lip masks, vibrant hair and body mists, and a selection of playful accessories. It captures the spirit of the rising cultural obsession Swedish candy and invites customers to explore their favorite flavor profiles.
A sensorial celebration of fun and flavor, the drop reinterprets the iconic sweet, sour, soft and chewy aesthetics of BUBS through playful forms and tactile, nourishing formulas. All of the pieces presented in bold dual-toned packaging with a distinctive, collectible edge.
Details of the H&M Beauty x Bubs collection
Bubs Lip Oil (Eur 5.99)
A glossy, Vegan formula moisturizing lip oil that gives a juicy shine with a lightweight feel. Available in four candy-inspired scents – Raspberry Liquorice, Watermelon, Berry Vanilla and Bubblegum.
Bubs Lip Mask (Eur 7.99)
A nourishing, Vegan formula softening lip mask enriched with moisturizing ingredients for a plush, hydrated fee, available in four flavors – Banana Toffee, Lemon Berry, Watermelon and Bubblegum. It comes with a silicone holder that attaches to your keys or bag, turning it into the ultimate beauty charm.
Bubs Hair And Body Mist (Eur 7.99)
A refreshing Vegan formula mist for hair and body in three uplifting scents-Tutti Frutti, Berry Vanilla and Watermelon. Leaves a sweet, playful fragrance trail.
Accessories
Bubs Charm (Eur 5.99) adds a playful touch to any bag or keychain, soft Beauty Bag (Eur 29.99) and matching Hair Claw (Eur 5.99)
‘With this collection, we wanted to capture the joy and nostalgia of Swedish candy culture and translate it into a playful beauty experience. BUBS has such a distinctive universe of flavors and colors, and reimagining that through scents, textures and collectible packaging felt like a natural fit for H&M Beauty. The result is a fun, sensorial drop that invites our customers to express their mood and favorite flavor in a completely new way,’ Mirja Kjellberg, Head of Private Label, H&M Beauty stated in a press release.
‘We are thrilled with how BUBS unique flavors and shapes are translated into lifestyle and everyday accessories. We love the result and how the candy and beauty world come together in a creative and groundbreaking way,’ Helena Sandstrom, International Marketing Manager BUBS, Orkla Snacks added.
The H&M Beauty x Bubs collection is available now in selected H&M stores worldwide and at hm.com.
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