Stella McCartney Announces New Swimwear And Lingerie Collaboration
Stella McCartney has announced a new collaboration for her new swimwear and lingerie collection.
The British designer has teamed up with Italian textile firm ISA Spa, to take on production and distribution of her Fall 2018 collection, in keeping with the sustainable ethics of her brand. ISA Spa will also promote new product categories and global growth for the collections.
Excited about the new partnership with ISA Spa, McCartney spoke with WWD saying: ‘This is an important new chapter for us at Stella McCartney and I feel that we have found the perfect partner for us, who really understands our brand and will bring together quality, ability and a high level of commitment to take us to this next chapter.’
Commenting on the joint venture chief executive office of ISA Spa, Mila Zegna added: ‘Our mission is to support the brand DNA, core values and social responsibility beliefs thanks to a team that leverages our product know-how, luxury market knowledge and a dedicated sales strategy.’
The new line will be available at Stella McCartney stores, Net-a-Porter.com and in department stores such as Harrods and Saks Fifth Avenue. Prices for lingerie range between $35 and $450 and swimwear is priced between from $95 to $425.
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