LVMH-owned French beauty house Guerlain is celebrating the 100th anniversary of its legendary perfume Shalimar. Created in 1925 by Jacques Guerlain as a homage to the legendary love story of Emperor Shah Jahan and Princess Mumtaz Mahal, it is a cornerstone of the Guerlain house widely...

American luxury fashion and beauty brand Tom Ford has launched its latest fragrance, Black Orchid Reserve with a campaign starring Academy Award-winning actress Tilda Swinton. Designed by Tom Ford creative director Haider Ackermann and lensed by Inez and Vinoodh, the campaign is a cinematic...

Italian contemporary fashion brand Max&Co.(part of Max Mara Fashion Group) is launching its first fragrance collection in partnership with Venice-based perfumery company Mavive. The line includes three distinct eaux de parfums – She Is a 10, Morning Can Wait, and Good Vibes...

American fashion house Donna Karan New York has unveiled a new addition to its luxurious Cashmere fragrance collection: Cashmere & Vanilla Essence set to debut this Spring. Concept & Background The Cashmere Fragrance Collection was launched in February 2024 and comprises of four Eau...

Italian label Gucci has introduced three new Eaux de Parfums to its Alchemist’s Garden collection. Named Vanilla Firenze, Fiori di Neroli, and Osmanthus Nectar, the tailor-made essences complement the beloved Tears from The Moon and capture the beauty of fleeting moments. The 3...

H&M Beauty has unveiled its new fragrance collection with a campaign featuring Norwegian actress Alisha Boe. ‘I loved working on the new H&M Beauty fragrance campaign and getting to be a part of visualizing the different scent personalities. We all know that your mood changes...

The world’s finest fragrances are out there for you and others to delight in, but wouldn’t you rather have the best at prices that make sense for your budget? LaBelle Perfumes is your go-to for the perfumes and colognes that complete your presentation for any occasion. Whether...

Perfume is an expression of who you are. The right one invites confidence and helps you to find your true essence. Therefore, when it comes to buying a certain fragrance, it is important to carefully choose one. One of the surefire ways to make a statement is to create something unique by the...

French fashion house Louis Vuitton has unveiled a bespoke Haute Perfumery service. Launched with master perfumer Jacques Cavallier Belletrud, the customized service is complimentary upon purchase. Similar to the House’s personalisation services such as hot-stamping for leather goods,...

Chanel will launch a new limited-edition of its iconic Chanel No 5 perfume in ruby red. The clean rectangular perfume bottle in transparent glass with faceted stopper and minimalist branding differs in both perfume and look. The floral aldehyde perfume makes it a fragrance for life and a kind...

Tiffany & Co. has launced a new fragrance, its first in a decade and a half. The New York jewelry designer house partenered with Coty to produce the new line of fragrances for both women and men. Created by world-renowned master perfumer Daniela Andrier of Givaudanis, the new fragrance...

Dakota Johnson has landed a major fragrance campaign. The 27-year-old 50 Shades star will front the campaign for Gucci Bloom-the first fragrance by creative director Alessandro Michele, who has set the tone for the traditional brand since 2015. Johnson, will be joined by artist Petra Collins...

When it comes to Jackie Kennedy there isn’t a style icon as chic as she was. The late first lady, who was the subject of last years Golden Globe nominated drama Jackie starring Natalie Portman, is remembered the world over for her exquisite sense of style. But what is not so well known...